Analysis of failings of "information deficit model"

here's a link to another piece on the work by dan kahan exploring why science-deniers don't just need more information:

http://www.vox.com/2014/4/6/5556462/brain-dead-how-politics-makes-us-stupid

i'm having trouble accepting the inevitable conclusions of his research, though they do explain why so many people refuse to accept what for many years has seemed to be overwhelming, irrefutable evidence of climate change. helping people to accept climate change requires a different approach, and this research shows us the way to it. still, i'm having trouble wrapping my head around this so am happy to read additional analyses on the research. perhaps it will help others as well.